Samantha Pretto career started almost 22 years ago, when she was only 18, after a long internship in several hair salons placed in Vicenza a small city between Venice and Verona, she decided to move to Bologna with the only aim to face with a new bigger, cool and stimulating city where she could develop her natural talent and acquire new technical/artistic skills. 

In 2002, following some noteworthy professional collaborations, she became part of the Equipe Vittorio team where, after a year of technical and styling training, she was placed in charge as Store Manager of the Spazio Officina in Castel San Pietro near Bologna, a concept-store and a multi-function loft where the group's artistic and communicative work came to life, an ideal place to express her personality and work in direct contact with the best makeup artist and hair stylists in Italy. It was in this richly stimulating environment where her passion for professional makeup was born.

At the loft she took care of operational and administrative management, coordinating the team's work and maintaining customer and supplier commercial relationships. She collaborated in the organizing of events and vernissage and developed her passion for color and application techniques by personally taking part in beauty and fashion shows around Italy and Europe for Wella Mitù-Mline under the artistic direction of maestro Stefano Milani, among the most noted and quoted of Italian hair stylists.

Over the years, thanks to working with Equipe Vittorio, she perfected her technique by working in numerous backstages as makeup artist and hair stylist during Milan Fashion Week catwalk parades for big brands such as Laura Biagiotti, Emporio Armani, and MaxMara. As well as having taken care of looks of italian famous personalities. She also covered the role of personal hair stylist for Natasha Stefanenko for the Sky Italia production "10 anni più giovane in 10 giorni" ("10 years younger in 10 days").

Following this intense but wonderful experience she returned to Veneto in 2008 where she decided to open her own studio "Estro Equipe". Her mission was to introduce a new idea of beauty, mixing her stylish hairstyle concept with a natural but sophisticated makeup style. 

In 2013, following an illuminating voyage to India and six years of great dedication but huge satisfaction, she chose to undertake a more relaxed lifestyle, free from strategy, emotional and less frenetic, devoting herself to working as a freelance hair stylist and makeup artist with special focus on international bridal hair and makeup services.

With over twenty years experience, hundred of brides and published on Brides, Style Me Pretty, Vogue Japan and Rock My Wedding, she is considered one of the best bridal makeup artist and hairstylist in the wedding industry. Samantha can provide a bouquet of tailored professional services for clients seeking a professional who can take care of any aspect related to image. She is considered to be an empathic person with a sunny disposition, gifted with a strong aptitude for personal contact, dynamic and determined with a careful attention to details.

She has always been drawn to the latest hairstyles and make-up trends and techniques (Airbrush, Arabic, Afro American, Asian) into which she loves to work her own creativity and style. Her curiosity always takes her in search of new and high quality haircare and cosmetic products that are innovative and stylish but respectful of skin, nature and animals. 

She attended several training courses, many of them were useful for professional skills development, for example with Gil CagnèDiego Dalla PalmaEgidio Borri (extensions application), Aldo Coppola Academy (natural color application), La Truccheria - MAKE UP FOREVER in Bologna, with DANIELE PACINI of AirGlamGuru (airbrush techniques), MARIO DEDIVANOVIC 2018 Masterclass in London.

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I’m addicted to skin perfection
— Samantha