Italian Style Inspired By Inner Beauty


wedding hair and makeup services For Your Destination Wedding In Italy

Samantha is a professional wedding makeup artist and hair stylist based in Italy. She offers luxury tailored on location makeup and hair services for destination weddings all around Italy and Worldwide. As pro makeup artist and hair stylist Samantha also offers on location beauty services in Italy suited to all types of events: editorialengagement, bridal shower, gala dinners, red carpet, pre wedding shooting, graduation day, fairs, business meetings or weddings as bridesmaid or guest. The service provided is not only a time-saving but it keeps your privacy and comfort with a professional result.

Your Wedding Beauty Experience in Italy

Entrusting your makeup and hairstyle on the most important day of your life to a professional makeup artist, hair stylist and bridal look maker that can take care of every detail of how you look has become of essential importance, whether to maximize the small amount of time available to you or to go through the experience with the reassurance of having a single point of reference at your side who knows how to interpret your needs and adapt them to your personality and seasonal trends, but above all in order to provide you with the certainty of getting a unique and unforgettable overall result.

The most beautiful and intense day in every woman's life should be absolutely perfect because it will be a lasting memory to those who personally live through it and those who take part in it with you, it will be documented in photographs, shared on social networks and on videos that will crystallize the moment forever.

You, as the bride, will be the star and you should be very beautiful, a natural and bright beauty that will spring forth from the intensity of your emotions and will harmoniously meld with the dress, accessories, makeup, hairstyle and mood of the event.

As an image consultant and bridal lookmaker, Samantha will examine your personal style and your requirements in order to create an amazing bridal look: elegant and natural makeup, glamorous and balanced seeking to underline your strenghts, combined with an hairstyle in accordance to the shape and geometries of your facial features.

Service could include a trial, this is a fundamental time where questions can be raised and requests brought up for discussion: every detail is used to define the ideal look, in line with your requirements, along with her professional perspective.

Samantha Pretto and her wedding beauty team of high skilled makeup artists and hair stylists travel to your hotel or location and take care of you and your guests to make your destination wedding in Italy an unforgettable experience in a very friendly and relaxed way.





Beautiful Brides

Kind Words


ABOUT Samantha


Samantha Pretto career started almost 22 years ago, when she was only 18, after a long internship in several hair salons placed in Vicenza a small city between Venice and Verona, she decided to move to Bologna with the only aim to face with a new bigger, cool and stimulating city where she could develop her natural talent and acquire new technical/artistic skills. 

In 2002, following some noteworthy professional collaborations, she became part of the Equipe Vittorio team where, after a year of technical and styling training, she was placed in charge as Store Manager of the Spazio Officina in Castel San Pietro near Bologna, a concept-store and a multi-function loft where the group's artistic and communicative work came to life, an ideal place to express her personality and work in direct contact with the best makeup artist and hair stylists in Italy. It was in this richly stimulating environment where her passion for professional makeup was born.

At the loft she took care of operational and administrative management, coordinating the team's work and maintaining customer and supplier commercial relationships. She collaborated in the organizing of events and vernissage and developed her passion for color and application techniques by personally taking part in beauty and fashion shows around Italy and Europe for Wella Mitù-Mline under the artistic direction of maestro Stefano Milani, among the most noted and quoted of Italian hair stylists.

Over the years, thanks to working with Equipe Vittorio, she perfected her technique by working in numerous backstages as makeup artist and hair stylist during Milan Fashion Week catwalk parades for big brands such as Laura Biagiotti, Emporio Armani, and MaxMara. As well as having taken care of looks of italian famous personalities. She also covered the role of personal hair stylist for Natasha Stefanenko for the Sky Italia production "10 anni più giovane in 10 giorni" ("10 years younger in 10 days").

Following this intense but wonderful experience she returned to Veneto in 2008 where she decided to open her own studio "Estro Equipe". Her mission was to introduce a new idea of beauty, mixing her stylish hairstyle concept with a natural but sophisticated makeup style. 

In 2013, following an illuminating voyage to India and six years of great dedication but huge satisfaction, she chose to undertake a more relaxed lifestyle, free from strategy, emotional and less frenetic, devoting herself to working as a freelance hair stylist and makeup artist with special focus on international bridal hair and makeup services.

With over twenty years experience, hundred of brides and published on Brides, Style Me Pretty, Vogue Japan and Rock My Wedding, she is considered one of the best bridal makeup artist and hairstylist in the wedding industry. Samantha can provide a bouquet of tailored professional services for clients seeking a professional who can take care of any aspect related to image. She is considered to be an empathic person with a sunny disposition, gifted with a strong aptitude for personal contact, dynamic and determined with a careful attention to details.

She has always been drawn to the latest hairstyles and make-up trends and techniques (Airbrush, Arabic, Afro American, Asian) into which she loves to work her own creativity and style. Her curiosity always takes her in search of new and high quality haircare and cosmetic products that are innovative and stylish but respectful of skin, nature and animals. 

She attended several training courses, many of them were useful for professional skills development, for example with Gil CagnèDiego Dalla PalmaEgidio Borri (extensions application), Aldo Coppola Academy (natural color application), La Truccheria - MAKE UP FOREVER in Bologna, with DANIELE PACINI of AirGlamGuru (airbrush techniques), MARIO DEDIVANOVIC 2018 Masterclass in London.

Proudly Featured on leader in luxury weddings, Style Me Pretty and Rock My Wedding

I’m addicted to skin perfection
— Samantha


Dear Samantha, thank you all so much for how incredible you have been to me and all of the girls. I feel so lucky to have found the most kind and lovely professionals. You have made me feel so at ease today and fill me with confidence. You are all so amazing at your jobs and also the most lovely people. Thank you!
— Aoife
Samantha, I just wanted to email you and thank you so so so much for your amazing hair and makeup for the Stapleford wedding. Pete and Gaynor were so so impressed and happy with your work and you and your team will definitely be HIGHLY recommended :)

Thank you again so so much !!
— Michelle
An outstanding professional!

Samantha and Gianluca were an amazing team for my wedding! As an international bride I did not have the time to have a make-up or hair trial, but Samantha knew what I wanted and delivered on the first try. Her gentle and caring nature, passion for her work, and overall professionalism made me the most relaxed bride ever! My mothers, sister and I all looked amazing on the day - thanks to this amazing team! I would recommend her services a hundred times over. Grazie Samantha!!!
— Adina
Dear Samantha, thank you so much for making me feel so comfortable during the whole process. You made me feel so relaxed and understand me straight away. Your professional skills are first class and I felt and looked beautiful. All my guests complimented me on my hair and make up all day and Mark loves the “sexy” glamorous look. The time with you will always be a special part of my day. Love
— Hayley
We got married in Italy at the beginning of July and I had the pleasure of having Samantha and her team as our hair and make up artists. Travelling from another country, I was apprehensive about choosing people to help us with our big day. I am so glad we came across Samantha who was highly recommended on facebook and wedding websites.
She listened to exactly what I asked of her and I was thrilled with her work on the day.
I would highly recommend Samantha to anyone looking for hair and make up. Thank you so much again!
— Emma
Samantha!! Thank you so much for making me look the best I can be on my wedding day. Love your work, enthusiasm, professionalism and amazing Glam Team
— Lisa
Having chosen to get married abroad, finding a makeup artist was a bit of a challenge for me, however, I couldn’t have been luckier to find Samantha online! Samantha and her colleague were absolutely fantastic! She is truly an expert and professional in her field and made me and my bridesmaids feel absolutely gorgeous on my wedding day. I couldn’t recommend her enough. Samantha was always very prompt at communicating with me and helpful in organizing a makeup trial in London prior to the big day as well as arriving early to set up everything. She helped to create a relaxed and enjoyable environment for all of us to get ready in and kept her timings down to a T. If there is ever another event that I need a makeup artist I would be sure to choose Samantha again and recommend her to any budding brides out there!
— Caroline
Samantha did the wedding makeup and hair for me, my sister and my mum for my destination wedding in Lake Garda in July 2018. When you meet Samantha it’s like chatting to a good friend, she makes you feel very relaxed and is very patient when trying new styles in order to get it right for your big day 😊 our hair and makeup 💄 was just amazing and it stayed put all day, even in Italian heat and after a boat trip! I cannot recommend her enough, a consummate professional, talented and all-round lovely girl 😊👍👍👍
— Michelle
Samantha and her team are the answer to every brides prayers!! I booked them for my destination wedding in Lake Como and words aren’t enough for their talents. My bridesmaids and I were made to not only look but also feel like the most beautiful girls in the world all thanks to Samantha and co’s professionalism, kindness and genuine caring to ensure the i was happy and everything was perfect for that one special day! Nothing is too much trouble, they will go above and beyond to ensure you’re happy. Samantha has excellent communication skills and always replies quickly to any emails, I was even able to fit a trial in before the wedding! I’d recommend Samantha to any girl getting married! I can’t thank her enough! Xx
— Nicola
I would highly recommend Samantha for your wedding or event. She’s incredibly skilled at hair and makeup, relaxed as she gets you ready, and professional. The hair and makeup for my wedding and reception came out flawless! Thank you for making me feel gorgeous.💄💁‍♀️

Leading up to the wedding she was very responsive to my emails which made very easy to work with Samantha. She did an awesome job working with my ideas and making suggestions that worked well for me and the events. The two hair and make up looks for the morning and evening were equally beautiful yet unique. Also, compared to a lot of vendors we worked with in Italy, she made it very easy to make payments online. Grazie mille!
— Sipra
I wanted to take a moment and write to you to say how grateful I am that you spent the time with my daughter and I to understand what our needs and wants were for my wedding day. You made my daughter shine and you translated my vision for my hair and makeup perfectly. Your professionalism, skill and manner calmed my pre-ceremony nerves and made me feel at ease which allowed me to really enjoy the day. I felt like a Queen. Thank you, thank you, thank you!!
— Michelle
Samantha and Paula were absolutely fantastic, they were professional but fun and made my wedding morning so happy!! Most importantly, the hair and make up they did for myself, my bridesmaids and my Mum was beautiful, flawless and lasted all day even in the heat and sunshine! Even though we arrived in Italy too late for a trial, this didn’t matter at all as Samantha had some perfect ideas for us and even arrived early so we had the most time possible with no rushing, it was very relaxed! The level of skill and quality of make up used was amazing and Samantha even did a special face mask treatment for me before starting my make up! I would highly recommend Samantha and her team for any brides big day, they are fabulous! Thank you for making my special day the best of my life and making us all feel so glamorous!!
— Alison Louisa
Makeup is such an important part of the bride’s prep and for her big day, you want to be relaxed when getting ready and safe in the knowledge that your makeup is in the hands of a total professional... Samantha definitely delivered on every level and the end result was flawless exactly what I was looking for.

I would highly recommend Samantha to future brides!

Thanks Samantha for your great work on my big day.

Grazie Mille! Annemarie from Dublin, Ireland.
— Annemarie
Samantha was a pure pleasure to work with! Not only was she super responsive to email and easy to communicate with leading up to my friends wedding but the day of she had the best energy! I have a picky group of friends and we all loved our hair and makeup!!! I wish she could do my hair and makeup all the time!
— Mollie
I could not say more wonderful things about Samantha and Annalisa! I booked Samantha to help myself and my bridesmaids and mother prepare for my wedding this past Saturday. We started with Samantha and I meeting for a trial for the big day and from our first communication to our first meeting to the wedding day, I felt comfortable and excited to work with Samantha for so many reasons. We talked about many different things during the trial including what look I was trying to achieve, what style matched the wedding, and what would make me comfortable. Samantha was flexible and excited to try different things. She worked with me to develop options for my look and when it came to the wedding day, she made me feel beautiful and comfortable!! In the past, I have worked with other hair and makeup professionals who have either not listened or who have tried to change my mind but Samantha listened to exactly what I wanted. I had many compliments on my hair and makeup and it was perfect! In addition to the way I felt, each of my bridesmaids also loved their look (including those who had bad experiences in the past). Most important to me was that my mom LOVED her hair. Originally, she hesitated to have her hair done because at my sister’s wedding she hated her hair but Samantha made my mom feel beautiful too. Annalisa was there to do the hair of my bridesmaids and all of them were so impressed with how well she executed what they were looking for. I can not recommend Samantha and her team more for all of your hair and makeup needs!

Samantha- next time I need hair and makeup, you will be the first person I call and will recommend your services to everyone that I know! Thank you SO much for everything and for helping to make my wedding the BEST day of my life! Grazie Mille!!
— Hannah
Samantha did the most amazing hair and make up for me and my 8 bridesmaids on my wedding day! She and her team are super professional and really fun and calm on the day. I can’t recommend her enough!!
— Sarah
Sam is a genius! I booked Sam to help me prepare for a party and I was so happy with the results. She obviously lives and breathes her art of making women look and feel beautiful. You won’t be disappointed.
— Marje Isabelle
I can highly recommend Samantha Pretto, she is so talented and professional. She understood exactly what I was looking for on my special day and she brought out the best in me. She also did hairstyles for my 3 bridesmaids and my maid of honor and they were all very satisfied! Thank you so much for making my wedding day 9th of September 2016 in beautiful Torri del Benaco in Italy so special. You made me relax on a stressful day and both makeup and hair was done perfectly! I wish you all the best.
— Karianne
She was perfect from every point of view. She quickly figured out my tastes and was able to advise me in the best way. The result was phenomenal! Her kindness and availability were priceless and her artistry is undeniable! It’s not every day you come across such a professional, so I strongly recommend her to every future bride or whoever wants to be pampered and made beautiful.
— Luna
I have had the pleasure and good fortune to meet you and I would choose you again a thousand times ... you are a fantastic and unique person, a very good and professional makeup artist! Thank you again for having played your part in making my special day magnificent and unique.
— Corinna
Fantastic! Radiant, pleasant and highly qualified!
— Jenny
Kind, polite, friendly, qualified and careful to make everyone incredibly wonderful ... to be made up by her is a dream.
— Giada
She is not only a hair stylist or a makeup artist, she really is a whole lot more. What she does isn’t work but a real passion that she carries out with joyous professionalism and with (never a bad thing) lots of congeniality. Being ‘in her hands’ is always a richly emotional experience whether she is getting you ready for your big day or for a ‘simple’ special occasion. Yes! Because SPECIAL is how you feel when you look in the mirror and you say to yourself ‘Wow! Samantha! Thank you!’ Do I recommend her? Of course! Even though I am a little jealous!
— Anna
I have known Samantha from our time in Bologna. Back then she was already very talented and I can absolutely confirm that she is very good, very well prepared, very qualified and also very friendly. For me, the best!
— Sabrina
A person made of gold, very kind and very professional, the way she teaches is clear and detailed, in everything and for everything! A beautiful experience, I am happy to have met someone like her!
— Elena P.
Creativity, technique and competence together with thorough knowledge in cosmetics make Samantha a perfect professional to entrust taking care of your image.
— Stefano
As far as I am concerned, fantastic I’d say! Since she left Castel San Pietro I have been in despair ... spending so many years and making so many changes to try and find a hairdresser with your skills, but NOTHING ...
— Elisa
She did my make up and hair styling for a wedding ... her kindness and professionalism were one of a kind! She is a very friendly and uncomplicated person, I was totally satisfied with everything!!! Thank you from my heart. See you soon
— Alessandra
While looking for a hair stylist and makeup artist for my big day on the Internet I happened to find Samantha and I must say I was really lucky! I was a little hesitant to travel so many kilometers to go to “a hairdresser”, but when I got there I didn’t find a simple hairdresser: Samantha is really qualified! The balance of price and quality is superb. She knows how to improve your looks and make you so beautiful using make-up. Me and my hair made her go a little crazy because I couldn’t choose a style that convinced me, but she was very patient and we got there. Then, on my special day she was fantastic, she does everything to make you feel calm without you noticing ... like a mother, a sister, or a friend. Overall, whoever places themselves in her hands can really rest easy and be happy with the result.
— Anna
Just a quick note because I am on my honeymoon. She made my big day special, not only with perfect make up, but also with her friendliness, laughs, patience, and her great skill to listen to what I liked the most!!! We shall stay friends for sure.
— Giulia

Questions & Answers

  • Where will we meet for the trial?

The trial can be performed at your hotel room or location, on the wedding day I will obviously be coming to your hotel or in the location of the event.

  • Are the make-up and hairstyle performed during the trial?

Of course, it is essential to give you a complete view of the result. Take inspirational photos with you so that I can understand your tastes and advise you.

  • How does the makeup trial take place?

In general, during the make-up trial, 2 types of make-up will be performed: one on the right eye and one on the left eye, characterized by different colors and shapes of the eye. For the base I will apply the type of foundation suitable for your skin and the necessary products: blush, powders and highlighter. Fixing products will be used on the wedding day.

  • What kind of products do you use? Are they hypoallergenic?

I use Cosmetics of the best brands: MAC, Make Up Forever, Charlotte Tilbury, Urban Decay, Nars, Bobbi Brown. Do not hesitate to report any intolerances or allergies to cosmetics so that I can pay the utmost attention when choosing products.

  • I would like to apply clip extensions that I already own: are there any additional costs?

Absolutely not!

  • Do you use makeup fixers?

Of course, I use both primers and post-make-up fixers that make the whole thing last longer.

  • Can I not wear false eyelashes?

Absolutely yes, I'll try them anyway but if you do not like them you're not necessarily forced to put them.

  • Instead of individual eyelashes, can I apply ribbon eyelashes?

My advice if you are not used to using ribbon eyelashes is to opt for the tufted ones because they have a more natural effect. If you have this desire you can apply during a second test, you will test them for a whole day and if you feel comfortable there is no problem to apply them even on the wedding day.

  • Does the make-up last all day? If I cry what happens?

Do not worry! through the use of primers, mascara and waterproof pencils you can feel free to express your emotions.

  • How long does wedding hair and makeup take?

About 3 hours

  • Can I bring Mom or a friend to the trial?

Of course, I advise you to take you to the trial by your mother or a dear person to you but must still remain an intimate experience.

  • What happens after the first trial?

The first trial has a fixed service charge. You can confirm me immediately to be sure that I will keep you free for your date, or you can give me an answer within 5 days from the date of the trial. At the end of the 5 days I will free your date for other customers. Upon confirmation, we will sign a contract to protect both. The amount paid after the first trial will be deducted from the final amount depending on the service or package chosen.

  • Do I need to tip my wedding makeup artist?

Tips aren’t included in a hair and makeup package. If your supplier owns his or her business, you don’t need to tip but you should write a review for your makeup artist and hairstylist as an added thank-you. 

  • Do I have to pay for my wedding makeup artist’s meals?

For your wedding vendors who will be present during your special day you will need to provide meals. This is an extra but it’s an important one. Be sure to talk about Staff Meals with your caterer before the wedding.

  • Issue an invoice or receipt?

Yes sure!

  • The balance of the service within when it must be done?

Payment can be made on the wedding day in cash or within 15 days from the date of the event by bank transfer or credit card.

  • When to book wedding hair and makeup?

If you get married between April and September, my advice is to contact me at least 8 months before, for the other seasons a 4 month notice may be sufficient.


Hello Darling!

The wedding season has started and I will be around Italy and Europe for most of the time until October 2019, which is why I could spend more time responding to your request. I guarantee that I will reply within 48/72 hours of receiving your message. Thanks for your understanding and chat soon!

P.S..Due to high demand, if you are really interested in my services, my advice is to book your bridal hair and make-up package at least 1 year before your special day to be sure of being followed by me on the most important day of your life. If you feel a connection with me and my style you can reserve your date easily and safely by booking your wedding package HERE

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